![]() “I think it looks great,” she said, “and all of the food tasted really fresh. closed dozens of stores during its bankruptcy reorganization.īuffets reported in August that same-store sales had risen for two consecutive quarters, marking the best performance in eight years.Ĭayla Semp of Arvada dined at a Country Buffet this week for the first time in years. “But the sense is that there’s not a whole lot of scratch cooking going on.”ĭarren Tristano, executive vice president of Chicago-based restaurant analytics firm Technomic, said that sales for Country Buffet and its sister chains fell 13 percent to $607 million in 2012 from the previous year, largely because Buffets Inc. “The pounds of food per dollar equation that these chains offer will probably never go out of style,” Denver restaurant consultant John Imbergamo said. ![]() The outlets offer all you can eat, priced at $6.79 for breakfast, $8.49 for lunch and $11.49 for dinner.Īnalysts say Country Buffet and similar chains serve an important niche for patrons on limited budgets but struggle to attract customers who perceive buffet food as inferior. He said sales at the seven Country Buffets in metro Denver are up an average of 50 percent since the restaurants were renovated and the ad campaign began. Wedo recently worked in disguise at the Arvada restaurant for a segment of the “Undercover Boss” television show scheduled to air Friday. Its brands outside of Colorado include Old Country Buffet, HomeTown Buffet and Ryan’s. The company has started a similar process in Minnesota and plans to eventually convert each of its 343 restaurants. Wedo discusses on Enterprise Radio how he is currently leading the brands in a reinvention that are changing the landscape of the buffet industry. Privately owned Buffets is spending about $300,000 per restaurant for the revamp. Anthony Wedo, President, CEO and Director of Ovation Brands, parent company to popular buffet restaurants Old Country Buffet, Ryan’s, HomeTown Buffet, Country Buffet, and Fire Mountain. ![]() Bake Shop” and “Anthony’s Italian Market,” providing some food items in individual portions and upgrading menus. Anthony Wedo is a CEO in the restaurant and hospitality industry working with such brands as KFC, Boston Market and Einstein Bros. It’s not just a turnaround,” Wedo said this week during a visit to the Country Buffet in Arvada.Ĭhanges include new decor, creating separate serving stations with branded names such as “Maple St. last year after the chain emerged from Chapter 11 bankruptcy reorganization for the second time in five years. Turnaround specialist Wedo was named CEO of Country Buffet and its parent company Buffets Inc. The effort is being pitched in a series of TV ads that started last week. ![]() Wedo, chief executive of Country Buffet, says Denver customers are receiving his message.Įarly results from the chain’s multimillion-dollar makeover campaign, launched in Denver, show strong sales increases. Digital Replica Edition Home Page Close MenuĪnthony Wedo’s formidable task is to suggest that buffet dining may be better than you think. ![]()
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